Live Online Courses in Digital Marketing

Regular Classroom Courses in Digital Marketing

Proton's Modules

Proton Training Solution
  • Concept of websites
  • Types of websites
  • Making of websites and architecture
  • Websites vs portals
  • Website design and measuring performance
  • Bloggs and content management systems
  • Web Analytics

Proton Training Solution
  • Concept of search engine
  • Components of search engine and operations
  • SEO Mechanics
  • On page and Off page optimization
  • Page rank and quality scores
  • Concept of keywords and optimizations

Proton Training Solution
  • Concept of ppc and ppc key word research
  • Understanding of Google AdWords
  • Google analytics
  • Ad creation and Ad groups
  • Measuring Ad performance
  • Bidding strategy (CPC,CPM,CPA)

Proton Training Solution
  • Concept of social media
  • Social media platforms
  • Facebook and Instagram marketing
  • You tube
  • Campaigns Management
  • Social media Analytics
  • Analysing UGC ( User generated content) and FGC (Firm generated content)

Proton Training Solution
  • Setting up of e mail campaigns
  • A/B Testing
  • Email promotions and offers
  • Use of mail chimp
  • E mail ethics
  • Types of emails
  • E-mail Campaign Analytics

Proton Training Solution
  • Concept of affiliate marketing
  • Importance of affiliate marketing
  • Creating affiliate account
  • Affiliate marketing offers creations
  • Creating amazon affiliate

Proton Training Solution
  • Introduction to mobile websites
  • Google AMPS
  • Mobile websites
  • Creating mobile ads
  • Measuring metrics of mobile marketing
  • In apps marketing
  • AR/VR
  • Mobile Analytics

Proton Training Solution
  • Use of digital marketing in IMC
  • Creating 360 campaign
  • Digital marketing budgets
  • Overall digital marketing strategy

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