General FAQ's

Digital Marketing involves all aspects of marketing which can be used over the internet. Businesses use various platforms such as search engines, social media, email, and other websites to connect with current and prospective customers. The main difference between traditional and digital marketing is that digital marketing campaigns are executed exclusively through digital channels. This gives the marketers more control, tools, and data to analyze the effectiveness of a campaign
Because using digital marketing one can reach high number of audience in less time and in a very cost effective way as compared to the traditional methods of marketing which includes mediums like newspapers, hoardings, banners, magazines etc.  In Digital Marketing, the marketer can also use tools like analytics dashboards to monitor the success and ROI of their campaigns

Digital marketers are mainly responsible for driving brand awareness and lead generation through all the digital channels. These channels could be free or paid.

The digital marketer generally focuses on a concept called KPI- Key performance indicator for each channel. This helps them to measure the company's performance across each platform. A digital marketer also measures their website's "organic traffic". These Digital Marketers can be an employee or a company depending on the client's requirement such as:
  • Content Marketing Specialist
  • SEO Manager
  • Social Media Manager
  • Marketing Automation Coordinator

Even though these two platforms seem to be similar in nature lets look at the difference they have
  • Digital Marketing doesn't differentiate between the target customers and general audience. For ex: banner ads may be read or can be seen by people who are not ready to receive it
  • Whereas Inbound Marketing can specifically target customers onto their websites by providing information which is exactly needed by them: For ex: blogs
Ultimately, Inbound marketing uses digital marketing assets to attract, engage, and satisfy customers online. Digital marketing, on the other hand, is simply an umbrella term which constitutes all other aspects of online marketing

Yes, we can confidently say that Digital marketing can work for any business in any industry. This is irrespective of what it sells; digital marketing still involves building out buyer personas to identify your audience's needs and creating valuable online content. Every company should decide its strategy implementation for Digital Marketing depending on the nature of business such as B2B (Business to Business) or B2C (Business to Customer)

Digital marketing will help you measure the ROI of pretty much any aspect of your marketing efforts. It also allows the marketers to see accurate results in real time. If you go with standard route of paper print marketing, there is no way we can estimate how many people actually read that advertisement

The budget factor is completely dependent on what elements of digital marketing you're looking to add to your strategy. We can consider two scenarios:
  • If you're focusing on inbound techniques like SEO, social media, and content creation for a preexisting website the budget won't be much at all. This process can be started with hosting the company's website
  • Techniques like online advertising and purchasing email lists, there is undoubtedly some expense.
This boils down to what kind of visibility you want to receive as a result of the advertising