All About Digital Marketing

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Digital Marketing refers to the process of promoting your business or services online.  There are various strategies that can be a part of this process. All these strategies are designed to improve brand awareness and consistently grow your business over time. This is possible because the number of people using internet or going online is constantly increasing.

According to the Pew Research, USA "constant" internet usage among adults has increased by 5% in just the last three years. This is very evident the way people do online shopping and rely on internet for their socializing needs as well.

Marketing has always been about targeting the right segment at the right place and at the right time. So, if one has to market his/her product/service, they have to realize that they will meet their target customer where the customer is already spending his time, i.e.: the internet.

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  • Content Management System
  • SEO
  • PPC Marketing & Google Adwords
  • Social Media
  • Email Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Digital Marketing Strategy

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SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page.  This can include of making the content on your website or the website itself more attractive so that the search engine selects and displays your website amongst the top results in the search engine.

The complexities of SEO as a process can increase in the latter stage, however, to begin it is quite easy to understand. 

Let's start with an example: If you want to search about- How to take care of a pet?

When you enter the above question in a search engine, it will scan, or crawl through different websites to better understand what the site is about. As a reader, this will help you with more relevant results with certain topics or keywords. Similarly, the search engines will scan the websites to determine how easy it is to navigate and read. This will ultimately reward user-friendly sites with higher rankings on the search engine results page.

Expansion of your visibility will be a result of improving your SEO tactics. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

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A career in Digital Marketing looks very promising and lucrative in the near future. This is because of the extensive usage of Internet by people. Whether it is ordering food or booking holidays, most of the people prefer to do it online. And hence to cater to these needs, the opportunities in this field have widely increased. Companies are massively expanding and are on hiring spree.  When it comes to hiring Digital Marketers, companies look for certain skill set and qualifications. They mainly hire for positions like:

  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Email Marketer
  • Search Expert

A person who is creative, passionate, innovative, patient, goal oriented, comfortable with interaction and someone who has strong listening skills can be well suited in this profession.  Financially speaking, a Digital Marketer can be paid anywhere between 20k-45 k depending on the position and experience of the candidate