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Digital Marketing refers to the process of promoting your business or services online.  There are various strategies that can be a part of this process. All these strategies are designed to improve brand awareness and consistently grow your business over time. This is possible because the number of people using internet or going online is constantly increasing


According to the Pew Research, USA "constant" internet usage among adults has increased by 5% in just the last three years. This is very evident the way people do online shopping and rely on internet for their socializing needs as well.

Marketing has always been about targeting the right segment at the right place and at the right time. So if one has to market his/her product/service, they have to realize that they will meet their target customer where the customer is already spending his time, i.e: the internet.

Even though there is enough material online about Digital Marketing, our students want to know more about the field and how it be explored as a career option. Hence we have decided to answer them step by step.

Businesses use various platforms such as search engines, social media, email, and other websites to connect with current and prospective customers.  Marketing on these platforms with a strategic path can lead to high sales. Lets see the different aspects involved:

  • SEO:  It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine
  • Content Marketing: It is a type of marketing focused on creating, publishing, and distributing content for a targeted audience online. The purpose behind this could be of generating brand awareness, traffic growth, lead generation, and customers.
  • Social Media Marketing: This type of Digital Marketing is one where the brand or service is promoted on social media channels such as
    • Facebook
    • LinkedIn
    • Instagram
    • Snapchat
    • Pinterest
  • Pay Per Click: PPC is a strategy for directing people to your site by paying a distributer each time your promotion is clicked. Google Ads is an excellent example of PPC which allows you to pay for top slots on Google's search engine results. Some other examples of PPC are
    • Paid ads on Facebook
    • Twitter Ads campaigns
    • Sponsored messages on LinkedIn
  • Affiliate Marketing: This is a process by which an affiliate or an associate earns a commission for marketing another person's or company's products. This person or company promotes that product and earns a piece of the profit from each sale they make. This can be made through
  • Native Advertising: This refers to the advertisements that are mainly content driven and posted on platform along other non-paid content. BuzzFeed-sponsored posts are a good example. Some other native advertising examples are
    • Facebook advertising
    • Instagram advertising
  • Marketing Automation: This refers to mainly software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks such as
    • Email Newsletters
    • Social Media post scheduling
    • Lead nurturing workflows
    • Campaign Tracking and reporting
  • Email Marketing: This is a mode wherein the companies use mostly to communicate with their target customers.  The emails may convey the discounts, offers, events, schemes etc. the types of email may include:
    • Blog subscription newsletters
    • Follow-up emails to website visitors who downloaded something
    • Customer welcome emails
    • Holiday promotions to loyalty program members
    • Tips or similar series emails for customer nurturing
  • Online PR: This online version is very similar to the traditional way of maintaining public relations except in the online space. This mode will earn coverage with digital publications, blogs, and other content-based websites. Some of the channels of Online PR can be:
    • Reporter outreach via social media
    • Engaging online reviews of your company
    • Engaging comments on your personal website or blog
  • Inbound Marketing: Inbound marketing is a technique for drawing customers to products and services. This can cover every stage of the customer’s buying journey
  • Blogging vs. pop-up ads
  • Video marketing vs. commercial advertising
  • Email contact lists vs. email spam

That’s why at Proton, we have created a Pro Digital marketing course which you can learn from our experts and implement it in your company or can yield results for your employer. Hurry up and call our Proton center at the earliest!

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