SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page. This can include of making the content on your website or the website itself more attractive so that the search engine selects and displays your website amongst the top results in the search engine.
The complexities of SEO as a process can increase in the latter stage, however, to begin it is quite easy to understand.
Let’s start with an example: If you want to search about- How to take care of a pet?
When you enter the above question in a search engine, it will scan, or crawl through different websites to better understand what the site is about. As a reader, this will help you with more relevant results with certain topics or keywords. Similarly, the search engines will scan the websites to determine how easy it is to navigate and read. This will ultimately reward user-friendly sites with higher rankings on the search engine results page.
Expansion of your visibility will be a result of improving your SEO tactics. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Factors That Impact SEO
Black Hat vs. White Hat SEO
Black hat SEO refers to the strategies which focus on optimizing content only for the search engines. This is because some organizations are only interested in so that they can rank their content quickly and make some money in the short period. The companies who want their websites to rank up in the order are not considering the human visitors that will read and navigate their site content. These companies will try to bend the rules so that their site rankings go up and they make a quick buck.
Whereas white hat SEO focuses more on the human audience who will click and read the contents. This is more of a sustainable model online.
One should keep in mind that though black hat SEO tactics might help you rank quickly; it is very much possible that the search engines will eventually figure out what you are doing and may penalize your site.
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