Companies or entrepreneurs who have started building up their websites or thought of redesigning their existing websites, this new terminology of SEO can be a little overwhelming in the initial stages. If one tries to gather some knowledge about they can improve their brand’s search engine in very less time

SEO stands for Search Engine Optimization. It is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page.  This can include of making the content on your website or the website itself more attractive so that the search engine selects and displays your website amongst the top results in the search engine.

The complexities of SEO as a process can increase in the latter stage, however, to begin it is quite easy to understand. 

Let’s start with an example: If you want to search about- How to take care of a pet?

When you enter the above question in a search engine, it will scan, or crawl through different websites to better understand what the site is about. As a reader, this will help you with more relevant results with certain topics or keywords. Similarly, the search engines will scan the websites to determine how easy it is to navigate and read. This will ultimately reward user-friendly sites with higher rankings on the search engine results page.

Expansion of your visibility will be a result of improving your SEO tactics. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.


Factors That Impact SEO
The search giant Google will never reveal the algorithm they used to rank sites, however now we can have quite good understanding of some of the factors that impact search engine results page (SERP) rankings
  • With content one has to take care that the more relevant and quality pieces you have the higher your rankings will be. The content has to be engaging to the readers or the customers who visit the website
    • One has to make sure that the number of words in each piece of content has to be one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization
    • Another critical area which needs to be carefully monitored is the site architecture. Remember that the design should be easy for search engines to scan or crawl through your pages and content
      • Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices
    • Below are some types of quality content one should have on their websites:
      • Blog posts and articles
      • Social media content
      • E-books and whitepapers
      • How-To Guides and Tutorials
      • Videos and audio recordings
      • Infographics or other visual content
  • On-Page SEO : On page SEO refers to the elements which can be improved over the time by following best practices. This can include from the quality of content to the technicality of your HTML. Following factors can improve your search ranking:
    • Title Tag (Ideally should be 70 characters or less)
    • Meta Description (Description connected to search engines)
    • Sub-headings
    • Internal Links
    • Image Name and ALT Tags
  • Off-Page SEO: Off page SEO consists of elements which you do not have any control over unlike On page SEO. Here are a few of the different off-page SEO factors that can impact your search engine rankings
    • Trust (Legitimacy of the website)
    • Links (Linking back from readers)
    • Social (Likes and shares)

Black Hat vs. White Hat SEO

Black hat SEO refers to the strategies which focus on optimizing content only for the search engines. This is because some organizations are only interested in so that they can rank their content quickly and make some money in the short period. The companies who want their websites to rank up in the order are not considering the human visitors that will read and navigate their site content. These companies will try to bend the rules so that their site rankings go up and they make a quick buck.

Whereas white hat SEO focuses more on the human audience who will click and read the contents. This is more of a sustainable model online.

One should keep in mind that though black hat SEO tactics might help you rank quickly; it is very much possible that the search engines will eventually figure out what you are doing and may penalize your site.

If you want to learn more about SEO visit this link at and register yourself for the Digital Marketing course. Become a pro with us!

About Blog Author

blog author
Ronak Shah

Entrance Exam & Digital Marketing Expert

Proton Training solutions (PTS Education) is a reputed training academy in Pune for MBA Entrance, BBA Entrance, Law entrance, Study Abroad, Aptitude Training and Campus Recruitment Training.