A content management system is for creating, managing, and optimizing your customers' digital experience.
More specifically, a CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc. The CMS (or WCM”web content management system) is evolving from just helping you launch digital content to a more robust system that is core to managing an overall digital experience across many different channels, such as email, mobile apps, social media, web sites, and more.
Any basic solution for web content management helps you upload or write content, format it, add headlines and images, and do a number of backstage things like SEO. But in a multi-device, user-centric world, that's not enough. Digital marketing has evolved, focusing more deeply on customer experience while incorporating mobile apps, the Internet of Things, and more. All that depends on a web content management system that separates content management from content presentation.
The terms œcontent management system and œweb content management system (WCM or WCMS) are often used interchangeably, and there's no clear industry definition that lets you tell one from the other.
CMS tends to imply the creation, editing, and management of content, while WCM implies all that, plus management of your websites themselves.
Important capabilities in a content management solution will include: